As organizations continue to look for ways to optimize productivity and performance, there has been a shift in focus towards how to encourage employee engagement and increased collaboration in the workplace. One of the tools beginning to play a key role in this is enterprise social networks.
A key benefit of enterprise social networks is that it enables direct sharing of knowledge and best practice to create a culture of learning and excellence within organizations. It allows employees to draw on previously untapped resources to improve their performance organically, as well as helping them align more easily with company strategy. It also enables greater integration and exchange within and between departments and teams, as well as allowing teams to connect and engage remotely in real time.
Tips for getting started
Here are a few things to keep in mind, to help you ensure you create a social media platform that your employees will actually use:
- Choose software that fits the needs of your organization
- Get your employees involved in the planning and roll-out process
- Trial run it to test for glitches before launching it
- Provide training and education for employees on how to use it
- Build trust by ensuring the CEO and executives are using it from the start
- Make it easily accessible for a variety of technologies.
For more tips on how to successfully adopt a social media platform in your organization, read about how SAS did it here.
Has your company adopted enterprise social media, and if so, what effects are you seeing within your organization?